The entire campaign is split into four distinct categories, with each lasting three days. The first category is Tech Madness, which lasts from today until 1 November. The next one is Beauty Madness, which lasts from 2 November to 4 November. The final two categories are Family Madness and Lifestyle Madness, which will be from 5 November to 7 November, and 8 November to 10 November, respectively.

As you can probably tell from the name, each period will determine the type of products that will go on sale. But unlike most online stores which end their sales event at the end of 11 November, 11street will extend its main sale promotions up until 14 November. These five days, dubbed as “Madness Heaven,” will be when discounts can go up to 90%. Not only that, selected brands will also be offering free shipping throughout the promo period. To learn more, head on to 11street’s Shopping Madness page right here.