This proved to be nothing more than a clever misdirection as Hulk didn’t even make another appearance in Infinity War after getting his ass handed to him by Thanos in the opening sequence. Well, it looks like the Avengers: Endgame trailer has more of those too.
In a chat with Empire Online, one of the directors of Avengers: Endgame, Joe Russo discussed why he and his brother found it necessary to convince the Marvel Studios marketing team to mislead audiences: It’s great to hear directors getting involved with the creative process of the trailers. One of the biggest problems with trailers these days is that they tend to show too much in an effort to get butts in seats. Remember the Batman V Superman trailer from three years ago that comprised of every major plot point and reveal from the movie including the involvement of Wonder Woman and Doomsday. However, this hasn’t been the case with Disney, especially when it comes to their tentpole movies under the Marvel banner (and Lucasfilm too). The Russo brothers who also helmed The Winter Soldier, Civil War and Infinity War, are especially passionate about it. In an interview with Josh Horowitz of the Happy Sad Confused podcast last year, The Russos had this to say: We consume too much content. So at our disposal are lots of different shots that aren’t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film.”
