Go-Jek originally began its life in 2010 as a motorcycle ride-hailing service before adding car haling, food delivery, digital wallet, prepaid reload, on-demand professional service, and many more. Additionally, the company has also expanded to Vietnam, Singapore, Thailand, and The Philippines. This is not the first time that we’ve heard of Go-Jek’s interest to include Malaysia in its ambitious expansion plan. Back in January, the company’s co-founder Kevin Aluwai revealed that Go-Jek is contemplating to set up its operation in our market but did not make any formal decision at that time. While we still have to wait for the official announcement (if there is any) from Go-Jek regarding this matter, we certainly are looking forward to having another potential market disruptor in Malaysia. Go-Jek will however need to be aggressive in its expansion if they are planning to break Grab’s tight grip on Malaysia or else, they would end up playing second fiddle just like the rest of e-hailing companies in our market. Consumers will also stand to benefit from competition to Grab’s dominance since their acquisition of the UBER business in this region. (Source: Malay Mail.)
